In ERT S.A., our mission is to organise, operate and develop the State radio and television services, in accordance with its founding law (Act 1730/87) and thus contribute to a) inform, b) educate and c) entertain the Greek public. ERT's purpose is not making a profit.
The official history of the Hellenic Radio Broadcasting began in 1938, when the Athens Radio Station made its first broadcasts. Later, it was succeeded by the National Radio Broadcasting Institution (EIR), which developed an extensive activity with three radio stations as well as broadcasts to other countries for Greeks abroad.
In 1950, a weekly "Radioprogramma" (Radio Programme) magazine was published by EIR, which is believed to be the forerunner of "Radiotileorasi" (Radio & Television) magazine.
In 1965, the first experimental television programme was broadcast from the EIR's studio in Zappeion Hall; that broadcast signalled the dawn of the Hellenic Television Broadcasting.
In 1970, National Radio Broadcasting Institution (EIR) was renamed National Institution for Radio and Television (EIRT).
In 1987, by virtue of Act 1730, all television and radio stations were unified into a single radio and television entity, namely, the Hellenic Broadcasting Corporation, "ERT S.A.".
At the same time, it was decided to establish a regional radio and television station in Northern Greece; this was ERT-3 and had its head office in Thessaloniki. Since 1994, ERT-3 has been operating as an independent branch with administrative and economic independence from ERT S.A.
Finally, in 1997, under legislative regulation, a differentiation is attained in the nature of the public broadcaster's television channels, ET-1 and ET-2, which were transformed into NET and ET-1.
Since then, ET-1 is the first manifold entertainment channel, whilst NET is established mainly as an information and news channel.
Following an interstate agreement between Greece and Cyprus, ERT's ERT Sat satellite television programme began in 1990. Now, ERT Sat is broadcast worldwide and has been renamed ERTWorld.
During its long and multifarious life, the Public Broadcaster has become a powerful institution and now plays an important role in the mass media.
Its entire development is an integral and important part of this country's broadcasting history and has a prominent place in the country's cultural life.
Now, ERT is the major broadcaster in Greece, and has major real property assets, powerful and modern technical infrastructure, specialised human resources and a unique photograph and audiovisual historical archive.
Always indissolubly bound up with television developments in Greece, ERT pioneers and keeps "making television history" through digital television, as it responds dynamically to the challenges brought about by technological developments.
Thus, on 16 January, 2006, after arduous and intense preparations, ERT achieved its first terrestrial digital transmission in Greece through the broadcasting of ERT's three new pilot digital channels and digital re-broadcasting of RIK SAT channel.
On 20 March 2006, ERT's first digital channel, PRISMA+, officially began regular transmission of its programme. CINE+ followed on the 25 April 2006. Then, the SPORT+ channel began transmission on 29 May 2006; the channel had an advantage as it had already attained a successful live broadcast of the Winter Olympics.
ERT has elaborated a comprehensive strategy plan, the central objective of which is the company's multi-level development. In this context, ERT has drawn up and submitted a Strategic and Business Plan for 2005-2008 to the company's sole shareholder, the Ministry of Economy and Finance; it lays out the priorities of its strategy organised around the following major axes:
Development, focused on the parameters as follows
# Increase television and radio ratings
# Develop the satellite programme and the pilot implementation of the three new digital terrestrial channels
# Develop Internet services, dialogue services in electronic communication - SMS and videotext-teletext services (New Media)
# Develop a new radio station and develop the Third Programme further in order to increase ratings
# Develop the Musical Ensembles
# Develop the "Radiotileorasi" (Radio and Television) magazine
# Develop Cinematography
# Participate in international and national events and exhibitions
# Organise the Eurovision Song Contest and the Thessaloniki Song Festival
Expansion of Activities, focused on the parameters as follows
# Digitalise ERT's audiovisual archive
# Develop its museum and archive material
# Participate in European programmes
# Make investments aimed at developing a satellite and digital transmission network
# Form a licensed transmission network
# Assimilate investments that were made in production in recent years
# ERT's Corporate Social Responsibility
Deficit Coverage - Income and Expense Balance, focused on the parameters as follows:
# Rationalise operating expenses
# Enhance real property
# Introduce an integrated system in drawing up and monitoring the budget
# Increase income-retributive fee
Reorganisation of Operations, focused on the parameters as follows:
# Introduce an integrated information system
# Conduct a study to develop a new organisation chart
# Evaluate, educate and make full use of human resources
# Develop and draw up corporate operation procedures for internal control, procurement and personnel management
To transmit a radio and television signal, ERT has a huge network of transmitters and transponders in the entire country. The network comprises 20 main and 40 secondary broadcasting centres and a vast number of transponders (about 2000) in each of the more than 1,200 broadcast positions. The transmission infrastructure includes 141 FM radio transmitters from 500 W to 20 KW and a considerable number of medium and short wave transmitters.
For the production of television content, there are twelve fully equipped digital technology studios. Television studios also operate in two big regional cities. With regard to radio, there are twenty six radio and sound recording studios in Athens and 34 studios in the nineteen regional stations.
# Television production is supported by about 30 digital technology editing systems and by 15 digital technology graphic art positions.
# For outdoor broadcasts, ERT is equipped with six multi-camera Outdoor Broadcast Vans (OB Vans) and nine cars with television masts.
# Finally, a large number of portable radiolinks and about 40 electronic news gathering (ENG) cameras for outdoor recording mostly digital complete the technical infrastructure.
ERT IN THE DIGITAL ERA
ERT follows and participates in the European and international "becoming" and it plays a major part in Greek society so far as information, education and entertainment are concerned. In this context, it planned the terrestrial digital television broadcast theoretically in the beginning of 2002 and carried out the first pilot stage test in January 2006.
In that pilot stage, digital multiplexing transmission was effected:
# in Attica, in UHF channel 48 from the Broadcasting Centres on Hymettus, Parnitha and Aegina in a single-frequency network (SFN) using GPS;
# in Thessaloniki and in Central Macedonia, from the Broadcasting Centre on Hortiati in 56 UHF channel; and
# in various areas in Thessaly (Larisa, Trikala, Karditsa etc.) from the Broadcasting Centre on Pilio in 53 UHF channel, in accordance with the initial planning.
ERT plans to expand the coverage of the terrestrial digital transmission of radio and television signal in the rest of the country. ERT has already begun procedures to obtain the necessary equipment and expects it to be available in the early months of 2007. The transmission installations are expected to commence their operation after obtaining this equipment.
The materialisation of the project involves the stages of production, codification and multiplexing and transmission. In this chain, a distinct point is the head end system for the codification and multiplexing, from which the signal is routed to the Broadcasting Centres. Six encoders and two multiplexers are used in this system (N+1 and 1+1 back up respectively), whilst one decoder is used for experimental systems. There is also an automated for back-up activation procedure supported by input-output routers, which is fully controlled by an MEM (Multiplex Element Manager) server.
For the time being, the bit rate was set as follows:
# ΡΙΚ SAT from 800 kbps to 3.5 Mbps
# PRISMA + from 1.5 Mbps to 3.5 Mbps
# CINE + and SPORT + from 3.5 Mbps to 8 Mbps
Given the fact that four channels per multiplexer are an acceptable choice technically and qualitatively, REFLEX procedures are implemented for optimal allocation of bit rate per channel as well as methods to improve efficiency and reduce noise.
The signal is routed to the Broadcasting Centres through fixed circuits provided by Hellenic Telecommunications Organisation (OTE).
Access to the digital signal is free and is carried out through integrated receivers/decoders (IRD or STB) that comply with the relevant International and European standards (ETSI, IEC etc.).
# In the 2004-2005 financial year, the company's total income was €263 million. A major part of this total income pertained to income from retributive fee, whilst the rest represented revenue from advertising, sponsorship and subsidies.
# In the same financial year, the company's total assets amounted to €337 million, a major part of which, namely 70 percent, pertained to fixed installations and equipment.
# The Company's share capital amounts to €246 million and is paid up.
Listeners and Viewers
According to a radio ratings survey carried out in the Attica Prefecture during June 2006, (Source: FOCUS on behalf of A.E.M.A.P.), the cumulative ratings for ERT's radio stations were 21.7 percent, where ERA SPORT dominated with 8.5 percent. From 2004 and until now, an upward trend was recorded in the ratings for the ERA Sport, NET 105.8, Kosmos and Third Programme stations.
According to a television ratings survey carried out in the period between September 2005 and June 2006 (Source: AGB), the average cumulative ratings share for ERT's television stations (ET-1, NET, ET-3) was 16.0 percent, where NET dominated with 9.7 percent. In the Athens area, the television ratings share for all of ERT's channels was 4.8 percent, whilst the corresponding share was 5.9 percent in the Thessaloniki area and 5.3 percent in the rest of Greece.
AN INTERNATIONAL CHALLENGE - AMBITIOUS AIMS
ERT initiated its presence and activities in the field of international co-productions in 1976, through establishing a Special Programmes Department. The Department's work was to materialise the company's policy of collaborations and co-productions with television entities abroad.
After a few years, the Department was renamed International Co-productions Department, which signalled ERT's will to participate actively in the field of international television co-productions.
The benefits of such a presence are multiple and obvious: transference of know-how; application of new production methods; exchange of experience; promotion of Greece's image abroad; also, an improved quality regarding Greek productions, a dynamic presence by ERT in a very competitive area and its claiming a position in the international television landscape.
In the last two years, this effort has reached a high point, in view of the fact that ERT's Administration has laid a special emphasis on promoting and materialising international co-productions. To this end:
- It has given priority and supported proposals submitted by independent Greek producers, which attracted international interest;
- it has participated in international co-productions with either independent foreign television producers mostly from Europe or foreign television channels or from international organisations such as Eurovision, Copeam, CMCA etc.; here, the criterion was the interest shown by the Greek public and priority was given to issues pertaining to the Greek reality;
- it has paid special attention to proposals submitted by co-producers whose theme was contemporary Greek history and the Greeks abroad.
ERT has confidence in the Greek artists and, therefore, offers them essential assistance and support in promoting their proposals abroad (through their participation in proposal selection procedures - pitching) at the major European conferences, festivals and fora.
It is worth noting that, in the last semester alone, ERT has supported more than twenty five proposals made by independent Greek producers with diverse thematology and with very good results; and this, in more than nine international pitching meetings and competition festivals. As an indication, we would mention the following: IDFA Amsterdam, EBU Fiction Experts Group, MEDIMED '06, EBU Youth Experts, EBU Documentary Experts, PRIX Europa, Prix International du Documentaire et du Reportage M?diterran?en, Grand Prix du Documentaire de la Urti etc.
Furthermore, since 2005, in collaboration with "Vouli-Tileorasi" (Parliament-TV) channel, ERT has been organising History Doc, a specialised programme involving co-production of historical documentaries. The programme offers specialised know-how to Greek audiovisual professionals, who would have the opportunity to meet with the international market and materialise documentaries in co-productions with international television channels and production companies.
The programme is co-organised and funded by ERT and Vouli-Tileorasi, whilst its content and implementation are effected by the European Documentary Network (EDN) in co-operation with ERT. The French Institute, Athens, the Goethe Institute, Athens and the British Council in Athens are the programme's main supporters. Those who teach in the programme are distinguished executives from television entities such as BBC, ZDF, History Channel and Discovery Channel as well as directors and producers from Europe and North America. History Doc is already in its second year and has attained very positive results.
Thus, ERT supports in practice Greek audiovisual production and plays a leading part in establishing a hotbed for young and talented Greek artists.
Only in the previous year, ERT has manifested its interest in co-producing or buying in advance more than thirty proposals from foreign television producers or television organisations.
ERT has an uninterrupted, consistent and fortunately growing presence in the field of international co-productions. Thus, it has already established the profile of a reliable partner who supports, promotes and develops the making of remarkable co-productions. At the same time, it aspires to increase its participation and to play an essential role in developing further European television co-productions.
Moreover, through its International Co-productions Department, ERT supports consistently and continuously young Greek musicians, dancers and singers; namely, it participates in distinguished Pan-European Competitions organised by the European Union (Eurovision Young Musicians, European Union Youth Orchestra, Eurovision Young Dancers and Eurovision Junior Song Contest) and, thus, it broadens their horizons and offers them an opportunity to make careers outside Greece too.
The cadre in the International Co-productions Department is at the disposal of anyone interested in additional information around its activities.
Head of International Co-productions Department
tel.: (+30) 210 776 1063
fax: (+30) 210 776 1043
e-mail: firstname.lastname@example.org & email@example.com
JEUX SANS FRONTIÈRES (GAMES WITHOUT FRONTIERS)
# THE MYSTERY PAUL
# PANAIT ISTRATI, 1884-1935: A VAGABOND WRITER
# ALBERT FALCO - MEMORY AND FUTURE OF THE MEDITERRANEAN
# BYZANTINE HERITAGE IN EUROPE
CHILDREN OF THE WIND
MY BELOVED CONSTANTINOPLE
ANDRONIKOS - MACEDONIA, UNCOVERING A CIVILISATION
ΕΡΤ - PΟL.TEL
ΕΡΤ - ΑΝΤΕΝΝΕ 2
For the first time, there was collaboration with private television bodies
# LORD ELGIN AND THE MARBLES
# THE EUROPEANS
Head of Public Relations Evangelia Piskera
Public Relations Fax No. (+30) 210 6075352
Anna Moraitou (+30) 210 6075977
Anna Parisi (+30) 210 6075365
COMMUNICATION AND EVENTS DEPARTMENT
Lydia Kourti (+30) 210 6075354
Georgia Arabatzi (+30) 210 6075353
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Stelios Konstantinidis (+30) 210 6075364
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Konstantina Arvaniti (+30) 210 6075367
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IDENTITY AND IMAGE
Fax No. (+30) 210 6075371
Alexandra Drosou (+30) 210 6075344
Kyriaki Barkoura (+30) 210 6075370
Apostolis Apostolou (+30) 210 6075979
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