Today, approaching 130 years of history in wine, the Boutari Company represents one of the main Greek companies with important export activity in over 35 countries and with an international orientation in the wine business, thus leading the establishment of Greek wine internationally.
The wide range of its products -over 40 different labels in total- covers a large spectrum of needs of the increasingly demanding consumer of today, while the 270 distinctions, over the past years, in the most important and established international wine competitions, certify the remarkable work by the Boutari team of oenologists and the consistent emphasis on quality.
In 2005, the brand "Boutari" was the only wine brand that was awarded the title of Superbrand as the most recognizable brand in the Greek wine market. In 2007 the Boutari Company was also awarded as the "International Winery of the Year" for the 11th time from the magazine "Wine & spirits" , thus now ranking among the top 10 wineries in the world historically with a distinction for so many years for the high quality and particular character of its wines.
One of the most important aspects in the company's course towards the future are its privately owned wineries and vineyards throughout Greece and Europe. The Boutari company owns 6 wineries in Greece that are situated in the most important wine-making regions, the Appelation of Origin of High Quality Wines (AOC), Naoussa, Goumenissa, Crete, Santorini, Mantinia and also Attica. The company's seventh winery is located in Southern France, near the city of Limoux and within the greater wine region of Languedoc.
Through the wineries, the Boutari company played a crucial role in the preservation of viticulture in Greece, therefore, leading the evolution on wine to what it is today in Greece and at a global level. The company inspired and supported viticulture in important areas and has been a school of thought.
The Boutari Company, through these wineries, has the opportunity to gain in-depth knowledge into the potential and the special characteristics of each region, by working with indigenous Greek but also with international grape varieties. The company constantly searches for new tastes and products to satisfy the consumers' needs, introducing the "Boutari Experimental Wines" and it is among the few that invests heavily in the ageing of the wines in order to discover the potential and the evolution of each grape variety over time. As a result of the above, the company creates products of excellent quality, that are characteristic examples of each region and of its grape varieties.
Through the Boutari Wineries, each region and its varieties have been distinguished with products that have "established" new categories such as: "Naoussa Boutari", "Moschofilero Boutari", "Santorini Boutari", "Kretikos Boutari", "Goumenissa". Each winery has its own distinct personality, influenced by the products that it produces but also by the "atmosphere" of the particular region within which it is located. The Boutari wineries have been created in order to develop the Greek vineyard, but also in order to play an important role in the cultural and socioeconomic development of their respective regions.
The Boutari Wineries are much more than areas where wine is produced, they are destinations which bring you closer to the Greek culture and quality, they introduce you to the region in which they are situated, they are an experience worth living.
Wineries & Estates
7 BOUTARI WINERIES
SEVEN WONDERS OF WINE CULTURE
The seven Boutari Wineries are landmarks for the developments of Greek wine-making. The Boutari company has played a leading role in this development throughout its 130 years of experience.
Its seven estates, six in Greece and one in France, are a unique benefit and record of the company’s knowledge and leading role in the world of wine.
Seven wineries which conserve Greek grape varieties, put them on the map and make them known to the rest of the world.
Committed to the principles which rule its philosophy – respecting tradition, investing in development and innovations, and emphasising quality – the company continues to effectively promote wine culture in Greece.
Seven wineries which faithfully serve the art of wine-making, seven starting points for the most incredible wines to win a place in wine-vaults and in your hearts.
A guided tour in the production area, the historical cellar of the Winery and a unique multimedia show, are the best introduction to the history and philosophy of the Boutari company. The history of the company began there, 130 years ago, promoting Greek wine in Greece and abroad, while it has played a leading role in the development of the Greek winemaking ever since.
This is where the wine-vaults are located, an innovative service for consumers store and maintain wines in perfect condition in a personal vault at the Boutari winery; we can also find old vintages (the oldest Greek red wines in the country) and one of the largest cellars of aged wines with over 3,000 barrels.
The Boutari Winery, a historic Greek Winery, is situated in Naoussa, one of the most beautiful regions of Macedonia, on the eastern foothills of Mount Vermio. This winery constitutes an important landmark in the evolution of wine, in one of its most important homelands, Macedonia.
The history of viticulture in the Naoussa zone in Northern Greece begins in the distant past. The Boutari company played a decisive role, not only in preserving the local Xinomavro variety, when viticulture had almost been abandoned, but also in establishing and promoting this variety and the VQPRD zone of Naoussa, through exceptional and legendary wines.
The Boutari company created a group of contracted producers of selected vineyards in the region and took over the management of the group. This action led to the classification of the vineyards at qualitative levels, which was considered a model for Greek standards.
Its vineyards are located on the sunny south-east slopes of Mount Vermio, protected by the cold northern winds. The abundant rainfall and the relatively cool climate play a beneficial role in the development and fruit-bearing of the vines. The soils are marl (clay loam), calcium-rich, ideal for producing wines with a rich body.
The Xinomavro red variety (VQPRD Naoussa) produces exceptional red wines apt to ageing and many different types of wine with their own particular characteristics.
During the ‘80s, the cultivation of the foreign varieties Merlot and Syrah also began; their results were impressive and led to the creation of single-variety wines and to wonderful blends with Xinomavro. This has proven the potential of the vineyard and its further development in the future.
Where does the wine history of Goumenissa start?
At the Boutari Winery!
The Boutari company revived winemaking and viniculture in the area of Goumenissa in the late 1980s, through financial support to local producers and its investment in the small, local, state of the art Winery.
Filiria Boutari is produced here, a premium blend of the two main local varieties, Xinomavro and Negoska, made from biologically grown grapes of the privately owned vineyard in Filiria.
The Boutari Winery in the mountains of Goumenissa, situated north-west of Thessaloniki, started to operate in 1984, and was the only Winery in that region for many years. Goumenissa is the center of a region that has been famous for its wines for centuries. Since the early years of Ottoman rule, the people of this area cultivated the Xinomavro and Negoska grape varieties on the slopes of Mount Paiko and the low hills surrounding the small town.
The Boutari estate in Goumenissa is located in the community of Filiria, in the area of Kilkis. The company purchased the specific land at the end of the ‘80s, which, in combination with the operation of the local Boutari winery in 1984, made a decisive contribution to the effort to promote viticulture once again as one of the primary occupations of the region.
The privately-owned Boutari vineyard cultivated according to organic farming standards, was planted in 1991. Today the Filiria Estate is a model vineyard in the area but also in Greece overall.
The total area of the estate is 6.6 hectares, 5.5 of which are covered by the vineyard. It is one of the most densely-planted vineyards in the region, with over 4000 vines per hectare, is western-facing, with an altitude that reaches 187 metres. The climate is continental with a particularly cold winter and strong northern winds. The soils of the vineyard are limestone, dry, with good drainage, and one can observe several variations regarding their depth and composition.
The largest area is planted with Xinomavro and Negoska, but there are other varieties under experimentation, such as Chardonnay, Syrah, Merlot and Cabernet Sauvignon, which have shown great adaptability and excellent results.
Rose Boutari Sec
Through a tour of the Estate and Winery, followed by wine-tasting of the well known Boutari wines of the region, visitors can explore the extensive in depth and breadth knowledge of Boutari in yet another important wine making region in Greece.
Boutari Winery, Goumenissa, Kilkis
Tel: +30 23430 41989, Fax: +30 23430 41598
Open to visitors:
Monday - Friday 08:00 – 15:00 and by appointment
On the weekends by appointment
Winery Manager: Dimitris Taskos
First stop Santorini. Next stop...
... the Boutari winery!
The Boutari Winery, with its distinctive white dome, first operated in 1989, and has played a leading role in the viticultural development of the island. Open to the public, it offers its visitors a complete guided tour. The Boutari Winery is filled with the magical aura of the island of Santorini and promises to be a thrilling experience!
On the most -unique island of the Cycladic Islands, Santorini, we find the Boutari Winery on the road to Faros, past Akrotiri. Evidence and testimonies of viticultural activities date back to the pre-historic phase of the island, before the great volcanic explosion around 1.500 BC. In the mid 1980s, the Boutari company began its active involvement with the vineyards of Santorini, one of few vineyards that has never been affected by phylloxera.
With the intuition of an experienced Greek wine-producer the Boutari company identified yet another important viticultural zone with great potential and important prospects for the production of high quality wines. Its primary objective was to put establish the qualitative standards required for the production of "VQPRD Santorini" and to apply vinification practices unknown in that region, until that time.
The privately-owned vineyard covers an area of approximately 6 hectares, was planted for the first time in 1992 and plantation was completed two years later. The estate is located in the southern, “warm” side of the island. A prominent characteristic of the estate is the fact that it has been sparsely planted, with about 2500 vines per hectare.
The prevalent conditions of the microclimate are quite particular. The altitude begins at 105 and reaches 140 metres. The temperatures are lower than those of the surrounding islands of the Cycladic Islands, rainfall is rare and winds blow at a great speed. For this reason, the plants are pruned low, in the shape of a basket. The grapes are grown in the center, and are thus protected from the strong winds. They absorb and maintain humidity from the dense night fog. The soil is sandy, of volcanic nature, and covered with scoria, lava and pumice stone. These particular to the area conditions result in a relatively limited production, early ripening and good hygiene conditions for the grapes.
The varieties selected were mainly local white varieties, such as Assyrtiko, Athiri and Aidani, and few others that are experimentally cultivated.
The winery is open to the public. The wine-tasting of Santorinian wines, in combination with the local dishes, as well as a journey back in time to the history of the island and to the rebirth of the vineyards of Santorini through a multimedia show of image and sound, put together a truly unforgettable experience.
Boutari Winery, Megalochori, Santorini
Tel: +30 22860 81011, Fax: +30 22860 81606
Open to visitors: Daily 10:00 – 19:00
Winery Manager: Petros Vamvakousis
Fantaxometocho Estate Crete
Gallery? Museum of modern art? Gourmet restaurant?
The new, Boutari Winery in Crete was completed in early 2004 and is one of the best-equipped, state of the art wineries in Europe. Visitors can enjoy a tour of the cellar, the production area, and the rest of the estate and they can enjoy the impressive multimedia show which has gained major awards at international competitions.
The Boutari Winery in Crete is built outside Skalani village, on the Fantaxometocho Estate. It is located a few kilometers outside the centre of Heraklion city, close to the archaeological site of Knossos, and is the jewel of the viticultural VQPRD zone of Archanes. The planting of the southernmost privately-owned Boutari vineyards began in 1990.
References in bibliographies confirm the close relations of the region with viticulture and the production of wine in antiquity. It is worth noting that the discovery of the first grape press in the Vathypetro area, dates back to 1600 B.C.
The main objective of the Boutari company was to set the foundations for the further promotion of Cretan wine worldwide, through the production of high quality wines. In a region that was famous for its ecosystem and its tradition in viticulture, the company managed to enhance the potential of local varieties and made Cretan vineyards known to the broader public, through major distinctions.
At an altitude ranging between 170 and 215 metres, on a 7-hectare plot, the privately-owned Boutari vineyard is cultivated based on the principles of organic farming, hosting various Greek and –international varieties. The density of the planting is 3300 plants/hectare.
Thanks to the particularly well-studied choice of location, on the northern side of the hill, the vineyard is protected from the "livas", the hot summer wind from the south, and benefits from the cool "meltemia" winds of the Cretan sea. The soil type is clay, limestone, with good drainage.
The vineyard includes the red varieties Kotsifali, Mantilari, Syrah and the white varieties Chardonnay, Malvasia Aromatica and Moschato Spinas, among others.
Visitors can enjoy a tour of the cellar, the production area, and the rest of the estate. Its impressive multimedia show has gained major awards at international competitions, and offers a unique journey back in time to the history of Crete. A visit to the wine-tasting hall is definitely worthwhile, to enjoy the wines of the Estate, including the experimental ones, accompanied by dishes of the renowned cuisine of Crete.
Boutari Winery in Skalani, Heraklion, Crete
Tel: +30 2810 731617, Fax: +30 2810 731755
Open to visitors: Daily 10:00 – 19:00
Hospitality Coordinator: Vivi Papaspirou
The winery is located outside Tripoli. It is one of the oldest organized wineries and its presence has been vital for the preservation and expansion of viticulture in the region. Its extension in recent years and constant modernization go hand in hand with the leading role the company holds in this zone and expresses clearly the company’s philosophy on quality.
The Boutari Winery is situated in the historical region of Mantinia. The relation of Mantinia to viticulture is as old as its history; this is confirmed by the archaeological findings in the region and by the "grapevine of Pafsanias", possibly the oldest vine in the world. In this area the Boutari company established and expanded its presence in the region in 1991, through the legendary Cambas Winery that is now incorporated in the Boutari Group.
Similarly to other major viticultural zones, the contribution of the Boutari company in this region has also been of crucial importance. Boutari preserved from extinction one of the primary Greek white varieties, Moschofilero, which is used to produce the VQPRD Mantinia wine, thus highlighting its potential and made it known to the world.
At an altitude of 650 metres, we find the local Boutari vineyard, covering an area of 70 hectares. The larger part is covered by the indigenous variety Moschofilero. Other cultivated varieties are Gewürztraminer, Chardonnay and a few Greek and international varieties that are under experimentation. The vineyard is dry and 25-35 years old. A large area of the vineyard consists of eastern-facing gravel slopes , which ensures a good ripening and excellent quality of raw materials. The soils are clay and marl (clay loam), with good drainage. The climate of this region is characterized as continental with cold winters and hot summers.
At the same time, selected vineyards are also cultivated in an equally important VQPRD zone of the Peloponnese, Nemea. At the Petri and Klimenti areas, we find Agiorgitiko, the most noble of Greek red varieties. The Boutari company closely collaborates with local vine-growers with long-term contracts that ensure a control and a close relationship with the region and the production of exceptional, high-quality wines. In Douramani, there is a small privately-owned vineyard of 1.4 hectares, where experimental wines are produced in limited quantities.
Lac Des Roches
Boutari Winery, Mantinia, Tripoli
Tel: +30 2710 411 477, Fax: +30 2710 411 777
Matsa Estate Attica
Some estates have a great personality!
Roxane Matsa Estate
A historic Attic vineyard
The Matsa Estate, located in Kantza of Attica, is a historical vineyard of 12.2 hectares, cultivated since the end of the 19th century. With the BOUTARI corporation’s collaboration, Roxane Matsa, an authentic viniculturist, Wine Personality of 2001 for the Greek Wine Press Union, has undertaken the continuance of this tradition Roxane Matsa nabbed her award in recognition of her contribution to the preservation of viniculture in the region.
The infamous “Attic” climate favored the experimentations that began at the Matsa Estate, with the BOUTARI corporation’s initiative, in the 80s.
Thanks to those, the originally Savatiano – planted vineyard was renewed to highlight, among others, the Malagouzia variety, which progressively took up more and more space.
This historical vineyard of Attica produces two white wines, the domaine Roxane Matsa ad the Malagouzia Matsa.
ROXANI MATSA ESTATE
tel: +30 210 6605200, fax: +30 210 6039852
Seen information about the Southern France Winery
Boutari Wineries has a dynamic exports team that is responsible for the world-wide distribution of Boutari & Cambas products. Currently our products are distributed in the following 36 countries.
Estonia - Latvia - Letonia
"The certification of the Boutari company, alongside the requirements of standards ELOT EN ISO 9001 and IFS AUDIT, guarantees consumers the design, production and distribution of high quality products which are safe and healthy." Panagiotis Dimitriou, Technical Manager & Quality Manager.
Quality, as the Boutari company sees it, means faithfully abiding by the rules which have been put into place by Greek and international legislation, as well as, naturally, satisfying the end consumer. The current state of affairs shows that there is an international trend for increasing quality requirements, so that continuous quality improvement will become a key factor in the viability of businesses.
Boutari’s Technical Department, aiming to constantly increase the quality of the company's products, and accepting the need to evaluate the results of this continuous attempt by using objective indicators, decided to apply a Quality System, which covers all the production activities of the company. This Quality System is a powerful tool which helps prevent mistakes and increase productivity,
This System incorporates both Greek winemaking tradition and the company’s long-term experience, and encompasses all the contemporary methods of ensuring quality. It was first implemented at the Stenimachos plant and was certified for its conformity to all the requirements of standard ISO 9002 by the Greek Standards Organisation (ELOT) on 22 November 1993. The Boutari company was the first winery in Greece, and the third in Europe, to gain the Certification of Conformity for a Quality Assurance System according to ISO 9002. The certification of the Quality System was successfully renewed in November 1996.
After the company announced it had achieved the Certification of Conformity for a Quality Assurance System according to ISO 9002, the first responses from customers, especially from abroad, was particularly encouraging for improving the company's competitiveness in the export sector.
The next step was to improve the Quality Assurance System in accordance with the requirements of the ISO 9001 standard, so as to cover all the company's activities. The ELOT evaluation review took place with great success in November 1999, when the company was awarded the Certification of Conformity for a Quality System (No. 02.03.01/017) in accordance with the requirements of ELOT standard EN ISO 9001, which covers all activities relating to "Design and production of bottled wines (wine-making and bottling)". In April 2003 it was awarded, yet again, a Devotion to Quality certification according to ELOT EN ISO 9001 (issued in 2000) which covered all of the company's activities, including all aspects of trade.
In 1997, following the rules of the time for ensuring the health and safety of its products, the company proceeded to develop and apply an HACCP system. For the last four years, the production process has been certified by its compliance with the requirements of IFS Audit (at the highest level), which focuses on full assurance for the consumer as regards quality, safety and the healthiness of the product.
The applied Quality Management System is dynamic, rather than static. Every worker, making use of the training he has been given and the means made available to him, must uphold the system’s procedures and contribute to its constant consolidation and improvement. The system, which covers all the company’s activities – from product design and production scheduling to testing the final product, and even extends to suppliers, customers and associates – ensures the products are produced in accordance with the specifications in place, and provides support for developing and carrying out these processes. This continual effort and training achieves:
· Continuous improvement of products;
· Continuous improvement of working conditions and greater contribution from staff;
· Continuous improvement of the company's image in the market;
· Cost minimisation, strengthening the company's position in harsh competitive conditions.
Research & Development
The Research and Development department of the Boutari company was created to ensure that the company produces competitive products with common relative advantages, as well as establishing procedures which protect both the environment and humanity. The department’s work and activities are of great significance, not just for the Boutari company itself, but also for all Greek wine-producers, as they are opening up new paths for Greek participants in the world of wine.
The main goals of the Research and Development department are the following:
· To ensure high quality and value for all company products;
· To create new products which are characterised by distinctiveness, natural differentiation, consistency of quality, an excellent price-quality relationship and are safe for consumption;
· To generate innovative improvements which ensure high performance from the company's privately-owned vineyards. Also, to make these improvements available to their vineyard associates, contributing to the viability and competitiveness of Greek grape cultivation by respecting the environment.
· To generate a high level of technical knowledge for wine-making processes and to ensure quality.
· To evaluate and gain recognition for Greek grape varieties (like Xinomavro, Agioritiko, Moschofilero and Asyrtiko) as well as international varieties which are cultivated in Greece (like Cabernet Sauvignon, Chardonnay, Merlot, Syrah and Sauvignon Blanc).
THE DEPARTMENT’S OBJECTIVERESEARCH (this could be put into a frame or table to be more comprehensible)
· Assessment and selection of the environment around vineyards.
· Study and monitoring of irrigation requirements to increase the quality and quantity of vineyards’ performance.
· Technologies for remote-sensing, as well as ways to incorporate these into holistic management systems.
· Holistic management systems with an emphasis on technologies with low input, and performance predictions and monitoring.
· The relationship between the grape and the wine yielded.
With its long history, Boutari’s Research & Development department has won recognition as the leading department in its sector in Greece. It is staffed by acclaimed scientists and provides a high level of research.
Head of the department is Doctor Yannis Voyiatzis, one of the leading oenologists in Greece. Dimitris Taskos, an agriculturist-oenologist with post-graduate degrees in oenology and viticulture, supervises oenological and viticultural research.
The members of the research team are active in the most important viticultural areas in Greece:
Doctor Yannis Voyiatzis, Oenologist, Head of Oenology and Viticulture Department
Doctor Panagiotis Dimitriou, Technical Manager,
Associate Doctor Dimitris Taskos, Head of Viticulture Research.
Makis Evfraimidis, Head of Winery
Toula Tazoglidou, Agriculturalist
Vassilis Georgiou, Oenologist
Yannis Konstantakis, Viticulturalist
Vivi Papaspyrou, Oenologist
Petros Vamvakousis, Agriculturalist, Head of Winery
Ioanna Vanvakouri, Oenologist
Paraskevas Evangeliou, Agriculturalist, Head of Winery
Alexandros Tzachristas, Oenologist
Tania Moutsiou, Agriculturalist
Roxani Matsa, Viticulturalist
Domaine de Mayrac (France)
Vives Laurent, Agriculturalist-Oenologist, Head of Winery
The most significant results of the activities of the Boutari Research and Development Department are:
· The installation of high specification privately-owned vineyards in regions of Greece and France, where the management of these is based on the knowledge and advancements of the R&D department.
· The department's guidance is important for developing Greek viticulture and oenology, with the extensive distribution of the results of its research activities.
· The achievement and guarantee of high quality, as well as the Boutari company's certification of confirmation, in accordance with the standards of ELOT ΕΝ ISO 9001 and ISO 9002, HASP and IFS.
· The production of high quality wines from the privately-owned estates of the company, which include: Boutari Estate in Filyria, Boutari Estate in Selladia, Fantaxometocho Estate, Boutari Estate in Skalani, 4 Seasons in Mantineia, as well as the successful range of Greek wine varieties: Moschofilero Boutari, Agioritico Boutari, Xinomavro Reserve Boutari and Asyrtiko Boutari.
The following research programmes have been achieved, or are still ongoing, from 1991 onwards (official titles):
· Applications for the management of vineyards with the use of stable isotopes 15N and 13C in combination with visual remote-sensing: Collaboration with the GAIA Research Centre of the Goulandri Museum of Natural History. This programme is ongoing.
· A new approach to technical irrigation for optimising the production system within the context of the programme "Joint research and technological development ventures in sectors of national priority". Associates: the University of Ioannina, TEI Crete, NAGREF (Greek National Agricultural Research Foundation) and the company Plastika Kritis. Funding amounting to €1,011,717.
· Applications for visual remote-sensing for vineyard management: The use of multispectral detectors. This programme is in collaboration with the GAIA Research Centre of the Goulandri Museum of Natural History, NAGREF and the Central Directorate of Agricultural Research of the United States Ministry of Agriculture.
· Optimising vineyard management for a more appropriate approach to cultivation as part of the programme "International cooperation in industrial research and development activities at a precompetitive stage". Associates: Gerovasileiou Estate, the University of Ioannina and the GermanUniversity of Geisenheim. Funding amounting to €291,200.
· "Improvement of Wine Products in the V.Q.P.R.D category" study as part of EPET I (Operational Programme for Research and Technology). In collaboration with the NAGREF Wine Institute.
· "Creation of standardised training material for viticulture employees in the production, trade and distribution of wines" in the context of the FORCE programme, in collaboration with the Universite du Vin in France.
· "Identification and oenological evaluation of yeast and milk bacteria in Greek V.Q.P.R.D. areas", in collaboration with the NAGREF Wine Institute.
· "Improvement of Wine Products in the V.Q.P.R.D category" study as part of EPET I. In collaboration with the NAGREF Wine Institute, the NAGREF Institute of Plant Protection in Volos, and VITRO HELLAS S.A.
Boutari Company cares, contributes and supports!
Boutari was one of the first companies to participate in reviving this institution, and placed great importance on the role it could play as a socially responsible company. Sponsorship opportunities are always a key part of communication and advertising, but they are mainly a way to make a joint offer and contribution.
Through its sponsorship activities, as well as its actions, the Boutari company wishes to support activities contributing to science, art, culture, ecology, education and sports. Its sponsorship actions have been awarded many times by the Association for the Support of Cultural Activities (OMEPO).
Boutari for the Arts
As part of the sponsorship programme "Boutari for the Arts", the company has been an advocate of great activities promoting culture and the arts, and has supported many important organisations. The Macedonian Centre of Modern Art (as Benefactor); the International Outlook Exhibition; the Thessaloniki Film Festival; the International Art Athina Exhibition; the Biennale Exhibition; the Thessaloniki Concert Hall; and the Badminton Theatre in Athens, are just some of the organisations the company has supported up until today.
Boutari for People
With a belief in the importance of the human element, the Boutari company periodically supports institutions and organisations such as: the Greek Cerebral Palsy Society, the Greek Cancer Society, ELEPAP (Society for the Protection and Rehabilitation of Disabled, the STORGI Institute, and MDA Hellas, amongst others. The company's contribution to aid the tsunami victims of South-Eastern Asia in January 2005 was also significant.
For some years now, in an attempt to increase the public's contact with Greek wine, and to transfer its extensive knowledge, Boutari has offered free guided tours of their estates and visits to their wineries to schools and Open Care Centres for the Elderly (KAPIs). During 2007, more than 8,000 people from schools and KAPIs visited the visitor facilities of the company's wineries.
Furthermore, in order to educate and inform the public about wine, the company has created various schemes, including: creating a Professional Gastronomy Club; creating an educational CD "Wine and its Secrets"; publishing the educational "Introduction to the World of Wine"; and contributing "The Santorini of Santorini" to the poetry collection "Wine and Poetry".